Sports Betting Market Leaders By State

William Hill Australia, which offers online betting in the Australian market. William Hill US, which operates sports books in Nevada and is the exclusive bookmaker to the Delaware state sports lottery. William Hill’s betting products are divided into two categories: sports betting and betting on other events. More about William Hill TV. William Hill TV is a 100% free service that allows you to watch racing from around the world year-round. Live streams are available featuring both horseracing and greyhound racing, running from 8am in the morning through to early hours of the following morning. William Hill Michigan Update: Online Sportsbook is Live! Michigan has officially launched online and mobile sports betting, this includes William Hill’s online platform. William Hill is licensed and legal in the state of Michigan and you can bet right at this very moment with one of the top sportsbooks in the world.

by Matias Dorta / November 12th, 2020

Introduction

U.S. online sports betting is akin to a digital gold rush. Each new state that legalizes online sports betting becomes a new frontier for the companies and operators competing for the U.S. market. In this blog, we will cover the states that have legalized online sports betting as of September 2020 and break down the current state of each market.

This blog will be updated monthly as new data becomes available (feel free to bookmark).

Sports Betting Market Leaders By State

The information below is based on the most recent data as of October 31, 2020, representing the various states that have regulated online sports betting markets. Market Leader refers to the leader for online sports betting. This is not a recommendation to buy or sell securities.

New Jersey

October 2020 Total Handle: $803 million

Online Percentage: 93%

Market Leader: FanDuel/Pointsbet

The Garden State has become the success story in U.S. online sports betting. New Jersey, which launched its first legal online sportsbook in the summer of 2018, is now the U.S. leader in online sports betting. The state set a record for single state monthly sports betting handle in the U.S. in August with a total handle of $667.9 million, and then broke its own record in September with a $748.6 million handle, and again in October passing $800M.

The state currently has over 10 live online sportsbooks, including DraftKings, FanDuel, BetMGM, William Hill, bet365 and more.

The market leader in New Jersey is FanDuel/PointsBet. FanDuel and PointsBet are both partnered with license holder Meadowlands, therefore, their revenue is reported together. The tandem recorded just under $30 million in revenue from online wagers in October. According to NJ Gambling Sites, FanDuel Sportsbook is responsible for a majority of that revenue. The runner-up in the New Jersey market is DraftKings/BetStars operating under Resorts license, the duo generated ~$14.6 million in revenue in October.

Related Companies: Flutter Entertainment, PointsBet, DraftKings, William Hill

Nevada

October 2020 Total Handle: $659.6 million

Online Percentage: 57.1%

Market Leader: William Hill

Nevada has a rich history of gambling as the first state to legalize most forms of wagering in 1931. In 2010, Nevada allowed sports betting apps to go live, which opened the door to wagering outside of a physical sportsbook. In October 2020, Nevada posted a $659.6 million sports betting handle. Despite seeing fewer tourists than last year, sports betting increased 21.3% from October 2019. Online mobile sports betting was responsible for a little over half of the handle in October 2020.

The market leader in Nevada is William Hill. The company boasts 32% of the total gross revenue market share in the state and attributes 69% of its bets taking place through its online channels. William Hill was recently acquired by Caesars Entertainment in a deal that values the company at $3.7 billion.

Related Companies: William Hill

Pennsylvania

October 2020 Total Handle: $525.8 million

Online Percentage: 89.8%

Market Leader: FanDuel

Pennsylvania is becoming one of the hottest online sports betting markets in the United States. I was in Philadelphia in September and every street corner had some sort of sports betting advertisement. The state set a sports betting handle record in September and followed that up with another record in October, reaching $525.8 million.

Online sportsbooks are aggressively going after the market with Penn National Gaming debuting the Barstool Sportsbook app in the state and DraftKings partnering with the Philadelphia Eagles to bring a premium lounge to Lincoln Financial Field.

However, the current market leader in the state is FanDuel. FanDuel sportsbook was responsible for $185 million of the October handle, followed by DraftKings ($123.4 million).

Related Companies: Flutter Entertainment, DraftKings, Penn National Gaming

Rhode Island

September 2020 Total Handle: $31.3 million

Online Percentage: 44.7%

Market Leader: William Hill

Rhode Island set a record in September 2020 for online betting with a total mobile handle of $14 million. The total handle in September topped $30 million, setting a 2020 record for the state. Rhode Island only has two sportsbooks in the entire state, and both are powered by William Hill, giving William Hill the entire market share.

If you are wondering why Rhode Island only has two sportsbooks in the entire state, taxes could be playing a role. Rhode Island imposes a whopping 51% tax on operators, making The Ocean State the highest taxed sports betting jurisdiction in the world.

Related Companies: William Hill

Indiana

October 2020 Total Handle: $207.5 million

Online Percentage: 83.5%

Market Leader: DraftKings

Indiana, like many other states on this list, hit a sports betting handle all-time high in September, surpassing $200 million for the first time. Sports betting in Indiana launched in October 2019 with three books, DraftKings, FanDuel, and BetRivers, and the former is the current market leader.

In October 2020, DraftKings ($90.5 million) and FanDuel ($63.6 million) accounted for close to 80% of the total online handle in the state. BetMGM came in third boasting a $20.1 million monthly handle.

The current market leaders will need to keep an eye out for William Hill / Caesars who made their intent to enter the market clear by signing a multi-year deal with the Indianapolis Colts.

Related Companies: Flutter Entertainment, DraftKings, William Hill

Iowa

October 2020 Total Handle: $81.9 million

Online Percentage: 69.1%

Market Leader: William Hill

Iowa legalized sports betting in May 2019 and William Hill, Elite Sportsbook, and PointsBet launched later in the year. In October 2020, the state hit a sports betting all-time high with $81.9 million in total handle. The overall online handle of $56 million during the month was also a record high for the state. William Hill, the market leader, accounted for close to $35 million in bets.

Related Companies: DraftKings, William Hill

Illinois

September 2020 Sports Betting Handle: $305 million

Online Percentage: 92%

Market Leader: BetRivers

The sports betting handle in Illinois rose to $139.8 million in August, a 166.7% increase from July. The market leader for the month was BetRivers, which accounted for around 85% of the total handle during the month. However, this type of market share should not be expected to be maintained. Due to pandemic related in-person registrations closures and a complicated executive order by the governor, FanDuel and DraftKings were essentially unable to register new users for the entire month.

September should look different as it will be the first full month where FanDuel and DraftKings can freely onboard users. Also, William Hill and PointsBet entered the market in September. All this new competition should cut into BetRivers’ 85% market share from August.

September Update: As expected, in September 2020, BetRivers market share was reduced by new competition in the Illinois market. DraftKings brought in more than $95.8 million in wagers and nearly passed BetRivers, which led all online sportsbooks in September with a $98.5 million handle.

Related Companies: Flutter Entertainment, DraftKings, William Hill

West Virginia

September 2020 Total Handle: $76.9 million

Online Percentage: 77%

Market Leader: DraftKings

Sports betting in West Virginia saw a major boost from August to September. Total handle increased 90%, while revenue jumped 133% month-over-month. Currently, there are four major players operating in the state - William Hill, FanDuel, BetMGM, and the market leader, DraftKings.

Since launching in August 2019, DraftKings and its partner in the state, Hollywood Sportsbook, have seen $296 million in handle, with $94 million of that total coming from online bets.

BetMGM and FanDuel operate under the same license with The Greenbrier. The combined groups have brought in a total handle of $143 million, with $131 million of that total taking place online.

Related Companies: Flutter Entertainment, DraftKings, William Hill

Colorado

October Total Handle: $210 million

Online Percentage: 98%

Market Leader: DraftKings

Colorado sports betting has been on fire since its launch in May 2020. Sports betting in the state has seen a month-to-month increase in overall betting handle for five consecutive months. In July, CO passed $50 million in total handle for the first time; in September, the monthly handle surpassed $200 million. The growth can be attributed to a surge in online app accessibility. Bettors in Colorado can already wager on over ten different mobile apps, including DraftKings, FanDuel, BetMGM, BetRivers, and more. Users seem to be buying into the digital experience with over 98.4% bets being placed online since July 2020.

Estimates suggest that DraftKings is the market leader in Colorado followed by FanDuel, with both operators accounting for 84% of the state’s total gross gaming revenue since sports betting went live in the state in May.

Related Companies: Flutter Entertainment, DraftKings, William Hill

Oregon

September 2020 Total Handle: $26 million

Online Percentage: 100%

Market Leader: DraftKings-SBTech / Oregon Lottery

Oregon sports betting is complicated to say the least. The state only allows bettors to wager online through one app, Scoreboard, which is a partnership between the Oregon Lottery and SBTech. The app launched in October 2019 and as of March 2020, the Oregon Lottery had lost $2 million on the venture despite seeing ~$6 million in revenue. This is due to a complicated arrangement between the Oregon Lottery and SBTech who, according to Legal Sports Report, may have the better end of this deal. DraftKings and SBTech merged back in April 2020.

Oregon set a sports betting all-time high in September with $26 million in handle with football responsible for the majority of the action.

Related Companies: DraftKings

Mcb Internet Banking

Washington DC

September 2020 Total Handle: $15.4 million

Online Percentage: 20%

Market Leader: GameBet

Just like Oregon, online sports betting in Washington DC is only allowed through a government operated app. Washington DC allows bettors to wager online through GameBetDC, an app operated by the DC Lottery. The app has a 1.6 out of 5 rating in the Apple Store and is being dominated by the only alternative in the city, the land-based William Hill sportsbook in the Capital One Arena.

In September, the William Hill retail sportsbook saw $12.2 million in wagers, close to four times more than the $3.2 million wagered on GameBetDC during the month.

Despite having the advantage of being the exclusive online offering, GameBetDC’s competition is only getting stronger. William Hill is opening a brand new luxurious sportsbook and premium lounge in the Capital One Arena in 2021 (the current set up is temporary due to the pandemic) and FanDuel is set to launch a retail sportsbook with D.C. United inside Audi Field.

Related Companies: William Hill

New Hampshire

October Total Handle: $47 million

Online Percentage: 85%

Market Leader: DraftKings

New Hampshire set a state record in October by reaching $47 million in total sports betting handle, with 85% of that handle coming online. 100% of the online handle was placed on the state’s only mobile sportsbook, DraftKings. The DraftKings Sportsbook app saw $40 million in handle during the month of October in New Hampshire.

Related Companies: DraftKings

Table

* Information based off of September 2020 / October 2020 data. William Hill is the overall market leader in Washington DC, GameBet is the market leader for online betting because it is the only option allowed in the DC for online betting.

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A reliable and recognizable name in the US sports betting industry, William Hill offers a solid selection of sports. Some competing brands offer more betting markets and better bonuses, however. William Hill is expanding rapidly and is available in more than a half dozen states in the US.

Get Up To $500 Free Bet At William Hill Sportsbook

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• Well-organized mobile app
• Easy deposits
• Fast mobile app load times

William Hill Sportsbook Promo Code 2021

Newcomers to the William Hill online sports betting app can access up to $500 risk-free deposit bonus by using our exclusive William Hill promo code: TODAYRF.

William Hill Online Sportsbook: Quick Facts

• In New Jersey, Colorado, West Virginia, and Indiana, the William Hill Sportsbook offers a free bet bonus up to $500. William Hill Michigan also offered a $500 risk-free bet as part of its January 2021 launch.
• William Hill online sportsbook offers different promotions in different states. William Hill Illinois, for example, offers a risk-free bet up to $300.
• Major US sports are well-covered on the William Hill betting menu. You’ll find plenty of betting markets for the four major sports leagues (NFL, NBA, MLB, NHL) at William Hill Sportsbook.
• Bettors will find a comprehensive menu of deposit options for William Hill Sportsbook. Just about anyone of eligible betting age should be able to fund a William Hill account.
• William Hill Sportsbook offers several in-play betting options on most games.
• The William Hill mobile app generally gets favorable reviews from iOS users, with the NJ/CO/WV/IN/MI version of the app rated 4.5 out of 5 over nearly 2,000 reviews.
• Bettors can find an extensive menu of prop bets on most games. Many contests offer alternate lines as well.
• The New Jersey and Michigan versions of the William Hill online sportsbook also offer access to William Hill’s online casino.

Pros

• Well-organized mobile app
• Easy deposits
• Fast mobile app load times

Cons

William Hill Online Sports Betting

• Covers average amount of sports
• Average deposit bonus

What States Is William Hill Online Sportsbook Available In?

William Hill online sportsbook offers mobile wagering in Colorado, Illinois, Indiana, Iowa, Michigan, Nevada, New Jersey, and West Virginia.

One of the latest states to announce a launch, William Hill Michigan joined nine other online sportsbooks to launch in Michigan on January 22, 2021. As part of its launch, William Hill Michigan offered bettors up to $500 in risk free bets. Claim here.

William Hill players will also have access to the William Hill Casino app in Michigan. Prior to the Michigan launch, a limited number of William Hill casino games were only available through its New Jersey sportsbook app.

William Hill Michigan is partnered with Grand Traverse Band of Ottawa and Chippewa Indians, which operates the Turtle Creek Casino and Leelanau Casinos in Michigan. William Hill also operates a retail sportsbook at Turtle Creek, Onyx Sportsbook by William Hill.

Like West Virginia, Colorado stands as a new territory in the expansion of the William Hill online sports betting platform. The William Hill CO mobile app went live in September 2020 and operates in Colorado as a license partner of Caesars Entertainment (aka Eldorado Resorts).

Visit: William Hill Colorado

Self-service kiosks bearing the William Hill name started popping up at a couple of Eldorado Resorts properties (Isle Casino Hotel and Lady Luck Casino) in Colorado in July 2020. The mobile app, however, allows wagering from anywhere within the borders of the Centennial State.

Colorado bettors can enjoy a free bet bonus, up to $500, upon registration for a new William Hill CO account.

The most rapidly-expanding online sports betting state in the US, the Illinois market added William Hill to its growing list of mobile sportsbooks in September 2020. William Hill US operates under the license of Grand Victoria Casino and also powers a retail sportsbook at the Chicago-area casino.

New Illinois players who sign up for a William Hill account can enjoy an Illinois-only special welcome bonus. After making your first deposit, the first bet on the William Hill IL platform is eligible for a risk-free bet rebate, up to $300.

The William Hill Illinois app can be downloaded for both Apple iOS and Android devices. Illinois state law requires in-person registration for a mobile sports betting account, although this requirement has been waived at times during the COVID-19 pandemic.

Indiana became the seventh US state in which William Hill operated an online sports wagering platform in October 2020. The William Hill Indiana app is live and operates as a license partner of Tropicana Evansville Casino.

The William Hill online sportsbook stands to run as a major player in the emerging Indiana sports betting market. Both Apple iOS and Android devices can access a dedicated William Hill Sportsbook app and bet from anywhere within the state.

The William Hill IN app offers a free bet up to $500 for new players. This offer is similar to what William Hill offers for new players in New Jersey, Colorado, and West Virginia, and requires a $250 or more deposit to unlock the maximum $500 free betting credit.

William Hill operates as the dominant force in the Iowa online sports betting market. With a trio of license partnerships in the Hawkeye State, William Hill online sports betting products take in more than 60% of all mobile sports betting revenue in Iowa.

Iowa properties with a partnership with William Hill in place include Prairie Meadows Casino and Hotel. The Prairie Meadows/William Hill license stands as the top revenue-earning online sportsbook in the state.

Iowa’s two Isle Casino locations (owned by Eldorado Resorts) and Lakeside Hotel Casino also license William Hill to operate mobile sports betting apps. All three apps allow wagering from anywhere within Iowa.

William Hill’s reputation as one of the world’s biggest sports betting brands goes back to its UK origins. The company’s expansion into the US market, however, started in Nevada.

William Hill US launched in Nevada in 2012. Unlike its operations in several other states, William Hill Nevada doesn’t have a license tie-in to any single casino. William Hill operates a retail sportsbook in more than 100 locations in Nevada, and the app can be used from anywhere within state borders.

The Nevada version of William Hill online sportsbook requires in-person registration. Wagers can be made from anywhere in the state, but signing up for a new account requires a trip to a William Hill retail sportsbook or self-service kiosk.

William Hill represents a major presence in New Jersey, the largest online sports betting market in the US. William Hill operates online sports betting for three different Atlantic City Casino license partners.

William Hill US handles both retail and mobile sports betting duties for Ocean Casino, Monmouth Park Racetrack, and Tropicana Casino Resort. New Jersey hosts more than 15 different online sports betting brands, but William Hill stands as the only operator conducting sports wagering under multiple licenses.

The Tropicana Casino version of the William Hill app also links to the William Hill NJ online casino platform.

West Virginia represents one of the newest markets for the William Hill online sports betting platform. William Hill operates in partnership with Mountaineer Casino and operates both an on-property retail sportsbook and a licensed mobile sports wagering app.

The William Hill West Virginia mobile app and online sportsbook launched in September 2020. The debut made William Hill the fourth online sports betting brand to set up shop in the Mountain State.

West Virginia bettors can enjoy a free betting credit, up to $500, upon registering for a new account. Qualifying for the maximum free credit of $500 requires a $250 deposit.

Full Review Of William Hill Sportsbook

William Hill online sportsbook presents a solid option for bettors looking to wager on major US sports and events.

The mobile app version of William Hill Sportsbook is available in seven states, but the selection of betting markets, welcome bonuses, and other promotions, vary from state to state. William Hill Sportsbook offers plenty of US-based betting markets but lacks in international and niche sports when compared to some of its competitors in the US.

Key Features Of William Hill Sportsbook

Types of bets offered: Point spread, moneyline, totals, in-play, prop bets, alternate lines.

Rewards program: Yes.

Sample sports leagues covered: NFL, NBA, MLB, NHL, NCAA, EPL.

Mobile apps: Android and iOS. Web version available.

Deposit methods: ACH/eCheck, credit cards, debit cards, prepaid cards, Play+ Prepaid, cash, Skrill, PayNearMe. Full list and details here.

Minimum deposit: $20.

Betting limits: Limits are dictated by max payout rules. Those amounts vary, with football bets offering the largest max payout ($2 million). Baseball, basketball, and hockey each offer a $1 million max payout.

Other products available from sportsbook account:

• Online casino (New Jersey only)

License:

• Nevada – Licensed by the Nevada Gaming Control Board
• New Jersey – Licensed by the Division of Gaming Enforcement, operating in partnership with Ocean Casino, Monmouth Park Racetrack, and Tropicana Casino Resort.
• West Virginia – Licensed by the West Virginia Lottery, operating in partnership with Mountaineer Casino.
• Colorado – Licensed by the Colorado Division of Gaming, operating in partnership with Caesars Interactive/Eldorado Resorts.
• Indiana – Licensed by the Indiana Gaming Commission, operating in partnership with Tropicana Evansville Casino.
• Illinois – Licensed by the Illinois Gaming Board, operating in partnership with Grand Victoria Casino.
• Iowa – Licensed by the Iowa Racing and Gaming Commission, operating in partnership with Prairie Meadows Casino, Eldorado Resorts, and Lakeside Hotel Casino.
• Michigan – Licensed by the Michigan Gaming Control Board, operating in partnership with the
  Grand Traverse Band of Ottawa and Chippewa Indians.

Deposits And Cashouts At William Hill Sportsbook

There are a variety of ways to fund your account and get funds out of your account at William Hill sportsbook. Just about all of the methods listed below put money on your player balance instantly once the transaction is approved.

How Can I Deposit At William Hill Sportsbook?

The William Hill online sportsbook app offered in each different state might not include all of the deposit options listed above. This list, which uses William Hill NJ as an example, includes one of the most comprehensive selections of ways to deposit. The William Hill Priority Access Prepaid Card links directly to your sportsbook account, allowing for instant transfers to and from your player balance. The card can also be used as a Discover Card for purchases, and also allows ATM withdrawals.

My Credit Card Was Declined At William Hill Sportsbook. What Do I Do?

Deposits to William Hill Sportsbook represent legal transactions, but the issuing bank behind your credit card still might occasionally decline the deposit. William Hill accepts many other deposit methods, however, and if your credit card is rejected you can try some of the following alternate methods:

• Using the William Hill Priority Access Card
• Using PayPal
• Using eCheck / ACH

How Can I Cash Out From William Hill Sportsbook?

Using any of the online withdrawal methods at William Hill Sportsbook could take up to 72 hours for processing. The turnaround time is usually faster than that, however.

How Can You Play At William Hill Online Sportsbook?

Common Geolocation Issues With William Hill Sportsbook

All regulated online gambling platforms use geolocation technology to make sure players are located in a legal jurisdiction. In each of the states in which it operates, the William Hill Sportsbook app only allows betting from within state borders.

The geolocation service will occasionally block wagers made near the border of a legal state. If this happens, moving further inland should allow the geolocation service to determine that you’re in a legal jurisdiction.

What You’ll Probably Like About William Hill Sportsbook

William Hill Sportsbook is available in many states

The William Hill online sportsbook app offers legal betting in seven states, with several more to come over the next few months.

As online sports betting continues to expand across the US, the William Hill app becomes more accessible, no matter what area of the country you might be in.

Big maximum payouts

William Hill US isn’t afraid to pay off a big bet. Football wagers offer a maximum payout of $2 million, while the other three major US sports (baseball, basketball, and hockey) all come with a $1 million max payoff.

If you like to bet big and win huge, William Hill Sportsbook might be your go-to app.

Many deposit options

Just about anyone of legal betting age should be able to find a way to fund a William Hill Sportsbook account, as long as they’re in a state with legal access to the platform. The app offers a plethora of ways to deposit, including PayPal, ACH/eCheck, and many credit/debit/prepaid card options.

Why You Might Choose A Different Online Sportsbook

William Hill Sportsbook doesn’t offer a no-deposit bonus

William Hill Sportsbook offers various free credit and risk-free bet welcome bonuses, but all of them require some kind of initial deposit. Some sportsbooks start you off with free betting credits just for signing up, but that isn’t the case at William Hill.

Covers an average amount of sports

Some of William Hill Sportsbook’s competitors offer a better selection of international and niche sports. William Hill has the major sports and leagues covered, but you’ll find a bigger overall betting selection at some other sportsbooks.

William Hill Sportsbook: License Information

Below is a list of states where William Hill online sportsbook operates and their license partner in each state.

Different states operate with different laws applied to online sports betting. In all states with legal online sports betting, however, mobile sportsbooks fall under the regulatory jurisdiction of the state’s gaming regulation agency.

In Nevada, for example, the Nevada Gaming Control Board (NGCB) oversees the state’s casino industry. By extension, William Hill US online sportsbook is also regulated by the NGCB.

In most states, William Hill operates as a license partner of one or more land-based casinos. In Nevada, more than 100 casinos use William Hill US to operate sports betting operations.

William Hill Sportsbook FAQ

Yes, but only in states with legalized online sports betting and William Hill Sportsbook on the list of licensed operators.

Bettors in Nevada, New Jersey, Colorado, West Virginia, Illinois, Indiana, and Iowa, can all bet legally on the William Hill Sportsbook app or browser client.

Yes. William Hill operates as one of the biggest sports betting brands in the world. In all states in which it offers online sports betting, William Hill has gone through a thorough vetting and licensing process.

21 or older. 21 is the legal minimum age to place an online sports wager with William Hill in all of the states in which the platform currently operates.

Yes. The William Hill online sportsbook platform uses geolocation technology to determine your location when you try to make a bet. If you’re not located in one of the states in which William Hill offers mobile sports betting, you’ll be blocked from making the bet.

William Hill Sportsbook offers many different ways to cash out. Withdrawal methods include ACH/eCheck, Play+ Prepaid, PayPal, and others. Check out the table above for a full list of withdrawal options.

Yes. Most games and matches offered on the William Hill Sportsbook betting menu offer several different ways to make in-play bets.

PayPal, Play+ Prepaid, and the William Hill Priority Access Prepaid Card represent the deposit methods with the highest acceptance rate. These methods go through at nearly a 100% success rate.

ACH/eCheck and credit/debit card deposits are the most convenient deposit methods, but the bank sometimes declines your deposit when you use one of these methods.

William Hill Football Odds

Yes. The New Jersey, Colorado, West Virginia, and Indiana versions of the William Hill online sportsbook app all offer a free bet, up to $500, as a welcome bonus. The other states offering William Hill online betting services present different promotions, so be sure to check the “Promotions” link for the state from which you plan on wagering.